Sony also said its first 3D LCD TV models would hit the Japanese market on June 10, with a price tag of about 350,000 yen (US$3,535) for a 46-inch version.

Viewers will need to wear electronic 3D active shutter glasses that open and close rapidly in time with images designed for the right and left eye, creating a 3D effect.

The Japanese giant said its overall TV business would shift into high gear in the fiscal year to March 2011, targeting sales of more than 25 million LCD Vs – up 60% from its forecast for this year.

It aims for 10 per cent of the sets to be capable of viewing 3D sources.It has also begun shipping 3D ready blu-ray players like the Sony BDP-S470 and will be releasing the new BDP-S770 in Summer.

The next 12 months are “really a year when we think we can attack,” Yoshihisa Ishida, senior vice president in charge of Sony’s home entertainment business, said at a press conference.

Sony has been caught off guard in recent years by innovative new products such as Apple’s iPod and Nintendo’s Wii, but it has high hopes for 3D televisions.

The 3DTVs are key to chief executive Howard Stringer’s goal of converging Sony’s strengths in electronics, such as Bravia televisions and PS3 game consoles, and content generated by its movie studio and music label.

Blockbusters such as James Cameron’s science fiction 3D opus “Avatar” have fueled the buzz around images that appear to jump out of the screen.

But many experts think consumers are unlikely to rush to buy the premium-priced 3D TVs due to the need for special glasses and because many people have already upgraded to high-definition sets in recent years.

Sony is lagging behind some rivals. Panasonic plans to launch a 3D TV in the United States on Wednesday, ahead of its rollout in Japan, as it goes head-to-head with South Korea’s Samsung Electronics.

Sony has not yet announced a launch date for 3D TVs outside Japan.